This moisturizing sunscreen formula will protect your skin from harmful UVA/UVB rays while enriching your skin with Vitamin E, an antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging. We’re just like you. We love to play in the sun. The bad news is, one in five of us will get skin cancer due to sun exposure. One in five. That’s more than all other cancers combined. The good news is, we can reduce the risk by 80% simply by regularly using approved sun care products. In 2010 we created a new high quality lifestyle brand of sun care products specifically formulated for people who live and love in the sun. A brand that captures the essence of the outdoor lifestyle while protecting ourselves, and the ones we love, from the harmful dangers of the sun. We’re not a giant disconnected corporation. We’re a small company in Cocoa Beach, Florida that makes a serious sunscreen we entrust to protect our very own kids, spouses, and friends. Sun Bum Sunscreens are also tested, approved and recommended by The Skin Cancer Foundation. The SCF is internationally recognized as the educational leader to the public and medical communities related to skin cancer prevention. The SCF does not approve or lend its seal of approval to products that do not meet their very stringent standards. This moisturizing sunscreen formula will protect your skin from harmful UVA/UVB rays while enriching your skin with Vitamin E, an antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging. The Sunscreen Lotion from Sun Bum utilizes hypoallergenic ingredients, while being sweat proof and waterproof for longer lasting protection. So the next time you’re out in the sun, protect your lazy ass and grow old with us.